9) Reaching Specialized
Markets
There are over 13,000 newsgroups representing every
sport, hobby or interest imaginable. No matter what your
niche, your customers are probably on-line. Furthermore, it
has been found that some of the most successful businesses
on the Web are those that target niche markets. Since Net
Access will submit your company to several different
Internet directories, your interest group will be able to
find you. Certainly, they will find some of your
competitors.
i) Reaching The Education and Youth Market
If your market is education, consider books, tutoring or
counseling services, study courses, youth fashion and any
other items or services. These markets need to be on the
Web.
ii) Serving Your Local Market
The power to serve the world with a Web site is clear.
What about your local markets? In most cities today there
are probably enough local customers with Web access to make
it beneficial to market through the Web. |