There is a limited amount of information that can be stuffed into a radio, TV or print ad. These mediums are expensive. However, include your company's URL in a small print ad or 30 second spot and you have now directed your customers to your Web site which contains enough sales information to make the sale.

i) Increasing Sales

Many times when you run an ad, your customers hear, see or read it and have to wait until business hours to contact your company. They might remember to contact you, or they might get busy. If your company's Web site is mentioned in your ad, customers will be able to look at your Web site and buy your products or learn about your services as soon as the urge hits them.

ii) Reduce the Cost of Printing and Mailing your Catalogs

Companies can save hundreds of thousands of dollars in printing and mailing costs by putting their catalogs on the Internet. In fact, with Net Access, the cost, is amazingly affordable. It is an especially good value when you consider the number of people you can reach.

iii) Updating Information Quickly

Web sites can be updated as often as you like. The Nando Times, an online newspaper, updates its site every five minutes and gets over 5.5 million hits per week. No other advertising medium is so quickly and economically changeable and the dynamic sites are those that get the hits.

iv) Bringing More People Into Your Stores or Offices

Your Web site is particularly helpful in this area for those running TV or radio ads. Your customers can look at your Web site in order to get all of the information that they need.

v) Bringing More People Into Your Distributors' Stores

Wholesalers also benefit greatly by having a Web site. They can include on their site a search engine for all of their retailers. Therefore, when customers see a product advertised, they can look at the wholesalers Web site to find out where they can purchase it.

vi) Making Pictures, Sound and Film Files Available

The Web enables you to display photos, sound and short movie clips with less expense. Guitarist Jeff Smith for example, gets over 200 hits a day and markets his band's CDs on-line.